Description

The Measurable Marketing session is designed to increase the understanding of tactics that can assist businesses with evaluating their marketing strategies. Algorithms will be discussed to identify marketing trends. Analytics will be reviewed as a method to define publics and measure and evaluate results. Search Engine Optimization will be introduced as a tactic for understanding keyword searches and web traffic analysis.

Algorithms

1. Campaign Strategy
2. Attribution Modeling
3. Algorithms for Future Marketing

Analytics

1. Define publics
2. Measure results
3. Evaluate outcomes

SEO

1. Keyword research
2. Front and back end tagging
3. Traffic analysis

Instructor: 

Simon Ring, Director National Marketing

Rio Salado College.